The beginning of the year typically brings excitement around setting goals, developing plans, and moving into action. In any other year, Easter Seals would be kicking off our Snowarama events and getting set to announce our new Provincial Ambassadors at the Rogers Conn Smythe Dinner, our hallmark fundraising event.
This year, however, we are still doing the “pandemic pivot,” diligently working to adapt and be resilient in our approach to raising funds and awareness. Since the beginning of the year, our staff have reimagined Snowarama and implemented a ride anytime/anywhere format to offer long-standing participants a way to continue their support while also engaging new riders in other parts of the province; we have extended the term of our Provincial Ambassadors, Daniella and Dante, for a second year with the hope they will have more opportunities to present on behalf of the organization and further develop their skills and self-confidence, and the Conn Smythe Committee is hard at work creating an exciting online experience later this spring.
While there is hope on the horizon, it is clear we are a long way from returning to normal, which is why our efforts to redesign our fundraising methodologies won’t stop here. Over the coming months we will be reassessing everything we do and reaching out with new ideas and initiatives as we strive to maintain programs and services for children and youth during this critical time.
The prolonged restrictions and other impacts of the pandemic are having an intense impact on Easter Seals families and their ability to function and cope. Children are isolated to stay protected from the virus and facing challenges with online school. Many parents are out of work, without respite and are emotionally and physically exhausted from providing around-the-clock care. They need somewhere to turn for help. By lending your support, together we will be throwing these families a lifeline.
I sincerely hope you will recognize the important impact your contribution will make for children and their families and make a donation if you can.
Continue to be positive and take good care.
Kevin J. Collins