March kicks off Easter Seals annual campaign to raise funds and bring awareness to kids with physical disabilities. Throughout the month, the organization will be using social media to shine a spotlight on businesses, stores, restaurants, community centres, schools, etc. across the province that have adapted their facilities to make them accessible.
During March is Easter Seals Month we hope to highlight organizations, businesses and community facilities that are leading the way in accessibility for children, and anyone who uses a wheelchair, walker, or other mobility equipment.
Easter Seals invites the public to join in sharing pictures or videos on social media of accessibility features in their community, for example playgrounds, libraries, schools, restaurants or other businesses and facilities, and tag @EastersealsON #AccessibilityMatters #AccessibilityForAll and/or #MarchisEasterSealsMonth.
In addition to the social media campaign, other initiatives include:
• The annual Easter Seals direct mail campaign, containing the traditional Easter “seals”, arriving in homes across the province.
• Dedicated Easter Seals segments on the CKWS Morning Show in South Eastern Ontario throughout the month
• Between March 29 and April 21, the Easter Seals Paper Egg Campaign takes place in retailers across Ontario including Sobeys, Foodland, FreshCo, PriceChopper, Avondale, Highland Farms and Booster Juice (March 25 – April 14), where shoppers are invited to purchase a $2 paper egg to support the cause.
• The annual Easter Seals Telethon will air on Sunday, March 31 in Sault Ste. Marie and Windsor-Essex, on Sunday, April 7 in Peterborough and Toronto, and on Sunday, April 28 in Sudbury. For more information, visit EasterSealsTelethon.org.