For immediate release
Toronto, ON, March 24, 2014 – Easter Seals Ontario launched the 2014 Easter Seals Paper Eggs Campaign today with retailers throughout Toronto. This fundraising initiative helps support children with physical disabilities by selling Paper Eggs for $2 each. The campaign will run from March 24 until April 20, 2014.
Easter Seals is honoured to have the continued support for the 2014 campaign from retailers including Booster Juice, Sobey’s, TSC, The Bargain! Shop, Foodland, Fresh Co., and Price Chopper. Shoppers will be invited to purchase a Paper Egg for $2 and write their name or that of a loved one on the paper egg, to be displayed in-store for the duration of the campaign.
“The Easter Seals Paper Eggs Campaign is an easy way to show your support for children with physical disabilities. Every $2 a shopper donates will help a child get the essential equipment they need,” says Susan Smith, Senior Manager, Development, Easter Seals Ontario. “We’re looking forward to another successful year of the Paper Egg Campaign and wish to thank participating retailers for their support.”
Since 2000, the Paper Egg Campaign for Easter Seals Kids has raised over $6.2 million dollars across Ontario and in 2013, more than 1,110 retail stores across Ontario participated in the campaign. Since 1922, Easter Seals Ontario has provided families of children with physical disabilities with financial assistance for expensive mobility equipment and communication devices such as walkers, braces, and wheelchairs, fully accessible Easter Seals camps, and funding for alternative recreational programs. For more information or to donate, visit easterseals.org.
Orsolya Soos, Communications
416-421-8778 ext. 326