For Immediate Release
Toronto, ON, September 2, 2014 — On September 29, brave fundraisers seeking a new challenge will become superheroes for the day by participating in Easter Seals Drop Zone Toronto, a 14-city, nation-wide exhilarating event that challenges individuals and changes lives. Nearly 100 individuals who have raised a minimum of $1,500 will step outside their comfort zones by harnessing up and rappelling down from the top of the Canadian Real Estate Investment Trust (CREIT)’s head office building on the corner of Bloor St. and Church St in downtown Toronto, clad in their best superhero costume and cheered on by passer-bys below.
“CREIT is proud to have played an integral part in the development of such a successful program that has brought significant funding to benefit children and youth with physical disabilities,” said Stephen Johnson, President and Chief Executive Officer of CREIT. “Drop Zone has been a tremendous success since its inception in 2005 and, as the National Founding Sponsor, CREIT is pleased to again host the Toronto event at our head office.”
Drop Zone will be held outside of the CREIT building at Bloor St. and Church St. all day long and will feature a live DJ as well as media emcees who will encourage and congratulate the rappellers as they descend. Over the past 9 years, over 6,000 superheroes have joined the exclusive Superhero Club for Easter Seals, raising over $10 million dollars for Easter Seals across Canada. This year, the event is taking place in 14 cities across Canada: Edmonton, Calgary, Vancouver, Winnipeg, St. John’s, Halifax, Thunder Bay, London, Windsor, Toronto, Ottawa, Montreal, Regina, and Saskatoon.
Drop Zone Toronto is proud to have the support of National Founding Sponsor, Presenting Sponsor and local host CREIT; National Hero Sponsor and Superhero Sidekick Sponsor Amway; National Supplier Remote Access Technology International as well as the Rock Oasis, and Aird & Berlis LLP. All rappellers will receive training by Remote Access Technology International prior to their rappel and are required to raise a minimum of $1,500. Visit thedropzone.ca for more information.
For more than 90 years, Easter Seals has played an important role in providing support for children and youth with physical disabilities from all ethnic and religious backgrounds. Thanks to its generous donors, Easter Seals continues to offer programs to allow kids to experience freedom, independence and a sense of accomplishment. Easter Seals helps by providing financial assistance for mobility equipment, communication devices and summer camp opportunities at its two properties, Camp Merrywood and Camp Woodeden. Together we are helping kids BE KIDS. For more information about Easter Seals, visit www.easterseals.org.
For media inquires, contact:
Easter Seals Ontario
416-421-8377 ext. 326